Music Video

Main Product; Music Video 'Different Colours by Roads to Rome'

Rachel's Feedback

Showcase

At school we had a mini-showcase where we presented our music videos to the class. After watching the music video I asked the class a few questions.

Titles

As my digipack and advert use a different band name to the rest of my group, I have independently published a version of our music video using my chosen band name 'Roads to Rome'. This is so that the band name in the music video is consistent with my ancillary tasks.

Initially I didn't like the idea of having the song and band name appear on the music video but it is a requirement from the specification. Therefore, I found and chose a transition that swipes across the video as it looks fun, which is one of the main elements of the music video.

The font chosen is the same font as the one I used on my digipack to keep consistency and make sure that all three products relate to each other.

Final Music Video

Here is "Different Colours".

Ducks

When we showed the class our video there was one shot which the class were unsure about (the top one). So I edited it out, but then when watching the video it went straight from the man giving the trowel to the girls to them walking around the park. The change looked too sudden so we decided that we needed a filler shot but not the one we originally had. Therefore we went out to film another one and this one looked much better.

Editing to the beat

I wanted some more editing to the beat in the music video, so I placed the establishing shots at the beginning of the music video where the song has four clear beats. Then made each shot 0.5 seconds to be in time with the music. These are the shots I chose.

Establishing Shots

We wanted some establishing shots to set the scene as when we watched it back we thought the music video started very abruptly. We filmed some potential shots at the park and inside and outside of the school.

Giesle

The music video had a really intestine story behind it creating a nice pairing between the music and the video. The cut scene of the bright colourful pieces worked nicely with the tempo of the music and created a good break from the story line. What I don't like about this video is that some shots were slightly out of focus, taking my attention away from the video. The last shot with everyone looking into the box wasn't as sharp as it could have been, which would have let it finish on a high note. Other than that the story line is good, light hearted and really fits the music.

Harriet

I liked the video because of the dramatic yet realistic facial expressions. I also like the story line too and I feel that the camera angles along with the facial expressions enabled the audience to follow the journey of the actors which automatically engages the audience into the plot

Feedback from Family

Here is some feedback I received from family members.

"I like the friendship theme to the video and especially the blurry shot of the girls outside the school as it shows their really having fun and enjoying each others company. Also the framing of the books in the cupboard at the beginning is really nice. The shots of you putting the whole juice box into the basket is funny along with the man stroking the shovel. The bench shots take you out of reality which is what music videos do. However, I don't particularly like the bench shot at 1:38 as it seems so natural, almost boring. Maybe at the end there could be a bright light shining out of the box to make whatever's in there really spectacular."

"The energy and youthfulness of the music video shines through, but you should add different, more comical transitions if possible to add to the quirky theme."

Editing 17/01/18

Chiara (a friend of mine who doesn't do media) sat with us while we edited our music video, which was good as it gave us the point of view of someone seeing it for the first time. She's very critical and here are some thing she pointed out:

• Maybe to reshoot Phoebe on the phone as it didn't look fully in frame
• The bench shots were slightly blurry 
• Going from the shot of me receiving the box to everyone around me looked sudden

Here are some things she liked:

• The shot of the man stroking the trowel was funny
• The footsteps shot was good
• Good friendship atmosphere

When editing I didn't like the fact that we had a freeze frame of the trowel on the ground as it looked too still, and everyone noticed how 'off' it looked after I had mentioned it. The only reason we did this was because Miss Fitzjohn said the original clip was too fast, but instead of keeping the out of place freeze frame I re-entered the original clip and slowed it down to 75% so it still looked natural but was longer.

Next we took onboard Katie's criticism of the footsteps and swapped the oder of them. Then Sophie pointed out that the clip was flipped so we unflipped it to put it back to normal.

Class Feedback

Overall the class liked our music video but we had mixed opinions on the shot of the girls outside the school. Some liked the blurriness of the shot but others said it stood out in a bad way as the other shots are so clear.

Another thing that was pointed out was how the shot of me on the phone was out of focus but we previously decided we were going to film that again.

Katie mentioned that the shots of us walking along the bridge and the footsteps didn't match, as we were walking down the bridge then it showed the foots walking uphill, then the same happened again but in the opposite order. This is one thing I want to change when editing.

Two endings

Arguably one of the most important shots is the end shot showing the groups reaction to what's inside the box. We filmed this twice and exported each version, then uploaded it on youtube. After we showed the whole class and their opinion was unanimous; they all preferred the first one.

Editing 16/01/18

Things we did today:

• Added the clips of Phoebe and I on the phone, but my one needs re-filming as it's blurry
• These clips slide in from the left and right and last 0.9 seconds
• Match on action down the paths
• Match on action of the digging
• Flipped footstep shots
• Modified walking shots
• Zoomed in on a shot of the map to put emphasis on the compass
• Added more digging
• Added a close up of the box
• Freeze frame of the trowel on the floor as Miss said it was too quick in its' original form

Things we changed

After finishing filming our music video there are quite a few things that we have changed since our last pitch.

Firstly we took out the regurgitation part as we liked the idea of the trowel being duct taped to the jacket better. Also because of this we can't have the shot of him regurgitating various items in the background as the girls run out of frame.

Another idea we have cut out is teddy bears in the forest having a picnic as a random idea purely because we forgot about it, which indicates how unimportant it was to the story line. Personally I didn't like that idea much anyway so I'm glad we don't have it.

The last idea we cut out was the girls putting breadcrumbs on the floor as they enter the forest as a "Hansel and Gretel" type thing, and the boy would eat them off the floor as he follows them.

Saturation

After we refilmed the shots in the morning, we uploaded them to the computer to edit. However, the corridor scene was quite dark in term of lighting so we brought the exposure down to 99%, the contrast to 10% and the saturation up to 134%.

Then for the scene in the cupboard it looked slightly yellow so we had to bring the contrast down.

After watching the whole video so far i pointed out that the shot of the receipt was quite grey compare to the rest of the shots.

Filming 12/01/18

We all came into school at 7:30am to refill our shots of Morgan in the school because the ones we previously filmed were blurry. We also filmed the scene of me on the phone.

Box Shot

Initially we planned to film the last shot of the girls opening the box on the GoPro but we did not have access to it on that day, so we tried filming it on an iPhone. However we didn't get the framing we wanted as the box was too small to place the phone at an angle. Therefore we had Sophie filming on the Nikon camera with the lid of the box placed over the lens, so that when i lifted the lens it looked like I was opening the box.

Editing