Goodwins theory

Goodwins theory consists of six main aspects that the majority of music videos conform to.

This includes

• Gene characteristics - style and iconography
• Relationship between the lyrics and the visuals - amplifying or contradicting
• Relationship between the music and the visuals - editing to the beat
• Multiple close up shots of the artists - 'star image' to sell the artist
• Notion of looking - Screens within screens
• Inter-textual references to other media texts- books, films, tv programmes

Conforming to Goodwin's Theory

I have made notes on whether certain music videos conform to Goodwin's theory. The music videos I used are:

• Dark Nights by Dorothy
• Just Tonight by The Pretty Reckless
• Violet by Hole
• La La La by Naughty Boy ft. Sam Smith
• Hard Times by Paramore