Music video: 23rd March
Blog: 15th April
Evaluation: 15th April
Exam: 4th June

Tuesday, 27 June 2017

Goodwins theory

Goodwins theory consists of six main aspects that the majority of music videos conform to.

This includes
  • Gene characteristics - style and iconography
  • Relationship between the lyrics and the visuals - amplifying or contradicting
  • Relationship between the music and the visuals - editing to the beat
  • Multiple close up shots of the artists - 'star image' to sell the artist
  • Notion of looking - Screens within screens
  • Inter-textual references to other media texts- books, films, tv programmes

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