Video Ideas

We brainstormed through a few ideas until I mentioned that we could film something in school as it is easily accessible for us. However Sophie said that she wants there to be some sort of narrative, not just have kids around school doing random things, so I suggested that maybe the kids could find something that leads them around town, for example a map. Then we had to come up with something that they find at the end of the music video and we came up with limited options that didn't fit our idea. Instead I put forward the idea that the find a box, and the last shot is a point of view where the camera is placed in the box looking at the kids when they open it, and the music video ends with their faces in shock. Therefore making it a cliff hanger as the audience have no idea what they found. This forces the audience to continue to think about our music video after they have watched it as they are thinking of their own ideas as to what the kids found.

Russian Song

The reason why I chose to talk about this music video is because of its editing. Some shots are used multiple times yet the repetition is effective. Also a few are reversed which makes them stand out.

One particular shot I like is when the dice is thrown into the coffee because once one goes in, the whole shot is frozen apart from the second dice spinning rapidly in place. It is effective as it makes the viewer watch it again to really notice whats happening.

Another shot I like is when the man moves his hands and the camera moves at the same time. It is an illusion that makes it look like he is moving to the side. 

Mark Ronson - Uptown Funk Ft. Bruno Mars

Colourful outfits and coordinated dancing is something we can take from this music video. These two elements are a huge part of what makes the music video so enjoyable to watch.

Paramore - Hard Times

I would like to shoot our music video with colourful backgrounds, such as coloured walls. However this may be hard to find as we don't have the money to create it ourselves. If we can't find anywhere like that, we could film on colourful streets such as in Camden, and use digital effects like the ones used in this music video. I like these as it gives the music video a fun type of vibe. Our only problem is that it would be extremely hard to do this on iMovie, so we may have to use a different editing software such as Sony Vega.

Oh My God - The Pretty Reckless

This music video follows the Rock genre conventions by having dark lighting, fast paced shots and shots of the band members.
The reason why I like this video is because it represents the left side of the brain and the right side by having the screen cut in the middle showing two shots. The shots are either the same, similar or different and this shows how the sides of the brain can overlap.
The left side vs right side idea is confirmed by the singer posting a # on Instagram.

Dark Nights - Dorothy

This music video stands out to me as it is unique. The video shows the lead singer, Dorothy, going to get chocolate spread for her snack and this has no correlation to what the song is about. It is a comedic video accompanied by constant text at the bottom, which is the band talking to the audience. This technique intrigues the viewer and makes them with the video multiple times as they want to read what's at the bottom but also watch the video.