Music Video

Main Product; Music Video 'Different Colours by Roads to Rome'

Analysis of Advert

Jessie J Comparison

 I drew a lot of inspiration from the Jessie J magazine advert when creating mine. For starters, they both have the album cover at the top so that they link with their digipacks. I also used similar text at the bottom, however it was a coincidence that both have lines separating the texts. I had done this in my digipack before seeing the Jessie J advert, and I wanted to keep continuity between the advert and digipack, hence why I chose to do this. Lastly, I added a website to the bottom right corner instead of having it in the centre.

Final Advert

Here is my completed advert. 

The reason why I chose to use a black border instead of the coloured one is because it ties the whole advert together and makes it stand out, rather than having a green border that blends with the bottom box.

Also I chose to have a green box instead of the pink and yellow one as I used the pink and yellow image for my digipack, so I wanted to do something slightly different. The reason why I chose that specific green is because it is the same colour as the trowel on the album cover. Even though the colour on my advert is different to the digipack, they still link together as my advert has the album cover on it, so audiences will recognise it as soon as they see it.

Border

I asked a group of people if they liked the adverts with or without the border, and everyone said they preferred it with a border.

I then showed them eight different types of borders, where the colour of the border corresponded with the colours of the bottom block, and asked them to vote on which they preferred the most.

1. 2 votes
2. 2 vote
3. 0 votes
4. 1 vote
5. 3 votes
6. 3 votes
7. 0 votes
8. 0 votes

As you can see, the votes are quite close between 1, 2, 5 and 6, which means the final decision is up to my personal preference. 

Audience Feedback

When receiving audience feedback for my adverts, the majority of people preferred the one with both yellow and pink in the bottom. However, my brother pointed out that the images didn't look connected, and that having a border might tie it all up. So I added a colour border to these adverts, and then a black one and will go and find out which one people prefer. In my opinion, I like the pink and yellow one with the black border.

Colours

The reason why the box at the bottom is green is because it is the same colour as the spade. I used the colour picker to get the exact same green.

After completing this version of the advert, I had the idea to incorporate the yellow and pink wall from our music video into this advert, so I made three different copies.

Two Adverts

I made the advert with the image I liked the most, but in the end I didn't like the way it turned out. I decided that all the images I had chosen were too overpowering for any text to be added on top. So, drawing inspiration from the Jessie J and Green Day advert (analysed on another blog post) I decided to make an advert using the front cover of my digipack. When making the advert I used the same font as the digipack to keep consistency and also added the record label logo to the bottom left corner. Plus, I added a website url that fans could go to if they wanted to buy this album or other merchandise.

Potential Photos

Here are some photos I might use for the Advert

I then cropped them to advert size using powerpoint. I'm not sure which one I would like to use so I might make 2 adverts using my favourite images and then carry out Audience Feedback to see which one everyone else prefers.

Analysis 2

Here is two more adverts I have studied that have inspired me to make certain decisions when making my own advert, such as the possibility of having a website just like the one on the Jessie J advert; www.jessiejofficial.com

Analysis 1

I have analysed the 'Adele 21' advert and 'Rihanna' advert by looking at their codes and conventions. This will help me when making my own advert.