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Music Video

Main Product; Music Video 'Different Colours by Roads to Rome'

Advert

Digipak

All Evaluations

Question 1


Question 2



Question 3


Question 4 (press link)

https://prezi.com/view/aQTqFHmRqHBF3UAm60G7/

Media A level

Overall I have enjoyed the course. I have learnt a lot about using Mac's and editing on iMovie, as well as different editing skills. I will definitely use these skills in the future.

Different Colours - Walk the Moon

Here is the original music video for the song, which is mainly performance.

Question 1

Question 2

Rachel's Feedback

Showcase

At school we had a mini-showcase where we presented our music videos to the class. After watching the music video I asked the class a few questions.

Survey Results

These are the results from my survey monkey.

Titles

As my digipack and advert use a different band name to the rest of my group, I have independently published a version of our music video using my chosen band name 'Roads to Rome'. This is so that the band name in the music video is consistent with my ancillary tasks.

Initially I didn't like the idea of having the song and band name appear on the music video but it is a requirement from the specification. Therefore, I found and chose a transition that swipes across the video as it looks fun, which is one of the main elements of the music video.

The font chosen is the same font as the one I used on my digipack to keep consistency and make sure that all three products relate to each other.

Survey Monkey

I have created a survey using 'Survey Monkey' for audiences to fill out.
https://www.surveymonkey.co.uk/r/YZGX2ML

Final Music Video

Here is "Different Colours".

Question 4

https://prezi.com/view/aQTqFHmRqHBF3UAm60G7/

Question 3

Ducks

When we showed the class our video there was one shot which the class were unsure about (the top one). So I edited it out, but then when watching the video it went straight from the man giving the trowel to the girls to them walking around the park. The change looked too sudden so we decided that we needed a filler shot but not the one we originally had. Therefore we went out to film another one and this one looked much better.

Analysis of Advert

Youtube

Youtube is really helpful as it helps us watch music videos from a desired genre. It also provides suggestions to similar music videos which helps us explore more genre codes and conventions.

Jessie J Comparison

 I drew a lot of inspiration from the Jessie J magazine advert when creating mine. For starters, they both have the album cover at the top so that they link with their digipacks. I also used similar text at the bottom, however it was a coincidence that both have lines separating the texts. I had done this in my digipack before seeing the Jessie J advert, and I wanted to keep continuity between the advert and digipack, hence why I chose to do this. Lastly, I added a website to the bottom right corner instead of having it in the centre.

Final Advert

Here is my completed advert. 

The reason why I chose to use a black border instead of the coloured one is because it ties the whole advert together and makes it stand out, rather than having a green border that blends with the bottom box.

Also I chose to have a green box instead of the pink and yellow one as I used the pink and yellow image for my digipack, so I wanted to do something slightly different. The reason why I chose that specific green is because it is the same colour as the trowel on the album cover. Even though the colour on my advert is different to the digipack, they still link together as my advert has the album cover on it, so audiences will recognise it as soon as they see it.

Border

I asked a group of people if they liked the adverts with or without the border, and everyone said they preferred it with a border.

I then showed them eight different types of borders, where the colour of the border corresponded with the colours of the bottom block, and asked them to vote on which they preferred the most.

1. 2 votes
2. 2 vote
3. 0 votes
4. 1 vote
5. 3 votes
6. 3 votes
7. 0 votes
8. 0 votes

As you can see, the votes are quite close between 1, 2, 5 and 6, which means the final decision is up to my personal preference. 

Spotify

This year I relied heavily on Spotify to help find our song choice. Spotify has a genre and moods section where it provides songs from a chosen genre. This helped us find our song while looking at other potential songs.

Editing softwares

Throughout AS I used many different editing softwares.

iMovie was used predominantly when editing the music video as this is the software downloaded onto the computer. Then at home I trimmed the GoPro shots using the GoPro CineForm Studio, and then uploaded them to iMovie at school after.

For the ancillary tasks I used Powerpoint, Photoshop and the Signature tool on the Trackpad. These three combined helped me create a professional digipack and advert.

Receipt

When receiving audience feedback, someone pointed out that the receipt show shows that we only spent 30p, when previously we put many items in the basket. However we decided to leave this as the shot is only 2.1 seconds and you don't see these items later on in the music video, so how much they spent doesn't affect the storyline at all.

Evaluation Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

Editing to the beat

I wanted some more editing to the beat in the music video, so I placed the establishing shots at the beginning of the music video where the song has four clear beats. Then made each shot 0.5 seconds to be in time with the music. These are the shots I chose.

Establishing Shots

We wanted some establishing shots to set the scene as when we watched it back we thought the music video started very abruptly. We filmed some potential shots at the park and inside and outside of the school.

Cameras

I used three different cameras throughout A2.

First I used a Samsung Phone tor record the prelim, then for the music video I sed a Nikon DSLR and a GoPro. The Nikon was used for the majority of the music video and the GoPro was used for the bike shots and receipt shot.

Dua Lipa - New Rules

I like this music video because of the camera angles and editing, however when watching it in class there were many mistakes that we pointed out, and one person even commented how you could tell it was low budget due to only a single location being used.

Audience Feedback

When receiving audience feedback for my adverts, the majority of people preferred the one with both yellow and pink in the bottom. However, my brother pointed out that the images didn't look connected, and that having a border might tie it all up. So I added a colour border to these adverts, and then a black one and will go and find out which one people prefer. In my opinion, I like the pink and yellow one with the black border.

Colours

The reason why the box at the bottom is green is because it is the same colour as the spade. I used the colour picker to get the exact same green.

After completing this version of the advert, I had the idea to incorporate the yellow and pink wall from our music video into this advert, so I made three different copies.

Two Adverts

I made the advert with the image I liked the most, but in the end I didn't like the way it turned out. I decided that all the images I had chosen were too overpowering for any text to be added on top. So, drawing inspiration from the Jessie J and Green Day advert (analysed on another blog post) I decided to make an advert using the front cover of my digipack. When making the advert I used the same font as the digipack to keep consistency and also added the record label logo to the bottom left corner. Plus, I added a website url that fans could go to if they wanted to buy this album or other merchandise.

Potential Photos

Here are some photos I might use for the Advert

I then cropped them to advert size using powerpoint. I'm not sure which one I would like to use so I might make 2 adverts using my favourite images and then carry out Audience Feedback to see which one everyone else prefers.

Analysis of Digipak

Hotel Cabana

I really like this digipack because of the colours used. The dark building stands out against the warm sunrise/sunset colours in the background. I also like the fact that the name of the album isn't part of this and is in its own section at the top with a dark background.

Final Digipack

Here is my final digipack!

Right Cover

I now have to add my CD to the digipack and i have chosen to make my CD the same as my album from cover as many other artists in the media do this too. I used powerpoint to edit this.

Left Cover

I wanted to add a quote in my digipack as previously mentioned on my blog post from 24/12/17. I decided to use the quote "It's all about pushing yourself beyond what you think are your limitations" but changed it slightly. I wrote it by hand using the trackpad in the same way I did my record label logo, however, when cropping the picture there was no possible way to remove the background (the white part) so instead I typed it up using the "Britannic Bold" font.

Digipack Feedback

I showed my digipack to a few people and these are some of the comments I received:

• I like the colours, especially the back cover
• Why did you choose that font? It looks good but does it have any meaning
• What is the text at the bottom?
• I don't think the front cover and the back go together
• I love the spine, how the yellow and pink are used and that the text changes from black and white
• I like how the map and spade from the video are incorporated into the front cover and CD
• The continuity of the bench between the inside panels is clever.

To answer the questions in this feedback, I chose that font because its bold and I put it in capitals to stand out. This band produces fun, loud and upbeat music so their font should represent that. The text at the bottom is a quote I found from the actual band 'Walk the Moon' who sing our chosen song and I thought having a quote would make it more personal. I will add quotation marks to make it more obvious that it's a quote.

Giesle

The music video had a really intestine story behind it creating a nice pairing between the music and the video. The cut scene of the bright colourful pieces worked nicely with the tempo of the music and created a good break from the story line. What I don't like about this video is that some shots were slightly out of focus, taking my attention away from the video. The last shot with everyone looking into the box wasn't as sharp as it could have been, which would have let it finish on a high note. Other than that the story line is good, light hearted and really fits the music.

Harriet

I liked the video because of the dramatic yet realistic facial expressions. I also like the story line too and I feel that the camera angles along with the facial expressions enabled the audience to follow the journey of the actors which automatically engages the audience into the plot

Feedback from Family

Here is some feedback I received from family members.

"I like the friendship theme to the video and especially the blurry shot of the girls outside the school as it shows their really having fun and enjoying each others company. Also the framing of the books in the cupboard at the beginning is really nice. The shots of you putting the whole juice box into the basket is funny along with the man stroking the shovel. The bench shots take you out of reality which is what music videos do. However, I don't particularly like the bench shot at 1:38 as it seems so natural, almost boring. Maybe at the end there could be a bright light shining out of the box to make whatever's in there really spectacular."

"The energy and youthfulness of the music video shines through, but you should add different, more comical transitions if possible to add to the quirky theme."

Editing 17/01/18

Chiara (a friend of mine who doesn't do media) sat with us while we edited our music video, which was good as it gave us the point of view of someone seeing it for the first time. She's very critical and here are some thing she pointed out:

• Maybe to reshoot Phoebe on the phone as it didn't look fully in frame
• The bench shots were slightly blurry 
• Going from the shot of me receiving the box to everyone around me looked sudden

Here are some things she liked:

• The shot of the man stroking the trowel was funny
• The footsteps shot was good
• Good friendship atmosphere

When editing I didn't like the fact that we had a freeze frame of the trowel on the ground as it looked too still, and everyone noticed how 'off' it looked after I had mentioned it. The only reason we did this was because Miss Fitzjohn said the original clip was too fast, but instead of keeping the out of place freeze frame I re-entered the original clip and slowed it down to 75% so it still looked natural but was longer.

Next we took onboard Katie's criticism of the footsteps and swapped the oder of them. Then Sophie pointed out that the clip was flipped so we unflipped it to put it back to normal.

Class Feedback

Overall the class liked our music video but we had mixed opinions on the shot of the girls outside the school. Some liked the blurriness of the shot but others said it stood out in a bad way as the other shots are so clear.

Another thing that was pointed out was how the shot of me on the phone was out of focus but we previously decided we were going to film that again.

Katie mentioned that the shots of us walking along the bridge and the footsteps didn't match, as we were walking down the bridge then it showed the foots walking uphill, then the same happened again but in the opposite order. This is one thing I want to change when editing.

Two endings

Arguably one of the most important shots is the end shot showing the groups reaction to what's inside the box. We filmed this twice and exported each version, then uploaded it on youtube. After we showed the whole class and their opinion was unanimous; they all preferred the first one.

Front Cover

I decided to use the image of the map and spade on the front of my digipack because they're the two most important props in our music video. First i had to make the picture square to fit the digipack and then I added the band name and album title. I chose to call the album 'Different Colours' as many albums are named after a song in the track list, such as 'Light me Up' by The Pretty Reckless and ''Hotel Cabana' by Naught boy. I chose this song as it is the one we are making our music video for.

I kept the font consistent to the one I used on my track list. The font is called "Britannic Bold".

Editing 16/01/18

Things we did today:

• Added the clips of Phoebe and I on the phone, but my one needs re-filming as it's blurry
• These clips slide in from the left and right and last 0.9 seconds
• Match on action down the paths
• Match on action of the digging
• Flipped footstep shots
• Modified walking shots
• Zoomed in on a shot of the map to put emphasis on the compass
• Added more digging
• Added a close up of the box
• Freeze frame of the trowel on the floor as Miss said it was too quick in its' original form

Halestorm - Dear Daughter

The reason why this video stands out to me is because of its strong narrative that represents the meaning of the song.

Record Label

I wanted to make my own logo for the record label that will be placed at the back, so I used the Trackpad feature on PDF files. It allows you to use your trackpad as a drawing board and is mainly used for signatures. I opened a PDF file I previously had downloaded to my computer and created three possible logos.

I chose to use the second one as i preferred the way it looked so I added it to my powerpoint and removed its background so there wouldn't be a white background when placing it on the back cover of my digipack.